| 1 |
David Kalman |
Founder |
Excellent! This experience change me. I will improve my system of thinking and communication. Thank you so much. |
5/5 |
| 2 |
Chelsey |
Founder |
This course has been a great experience, and our teacher (Patrick Van der Burght) made the live sessions very impactful and fun. |
5/5 |
| 3 |
Mohammad iskandarani |
Senior project planner |
Insightful. Small changes can lead to gr8 results. A science that everyone should learn to excel in life |
5/5 |
| 4 |
Anonymous |
Intake Specialist |
Some people interpret observing human behavior closely and using it to do business with them as manipulation - but not if it is used ethically. |
5/5 |
| 5 |
Ashwini Ram, Aadhya HR Consult |
Founding Member |
The Ethical Influence Practitioner Program opened our eyes to areas we had previously overlooked. It has significantly improved the way I communicate and persuade both my clients and candidates. I highly recommend this program to all my professional contacts |
4/5 |
| 6 |
Tim Carter |
N/A |
This informative, science based course armed me with new science based and data (not someone’s opinion) that lit up my creativity to a more effective (and ethical) persuader while entertained me along the way . Thanks so much! |
5/5 |
| 7 |
Javier Bernad |
Owner |
Exciting examples, somehow inconclusive questions in the tests. |
4/5 |
| 8 |
Viera |
Corporate Recruiter |
Excellent experience, so insightful! Thank you!! |
5/5 |
| 9 |
Kor Foekens |
Commercial Director |
Becoming aware how peoples minds are working and how You can act on it in an ethical way is awesome. |
5/5 |
| 10 |
Anonymous |
Manager |
Excellent |
5/5 |
| 11 |
Anonymous |
Software Engineer |
The program is excellent for practicing the books concepts. I love the examples and the What Sleuths Do slides and I found the assignments focused on applying principles to my own projects very beneficial. |
4/5 |
| 12 |
Jonathan Swoyer |
Chief Executive Officer |
Dr. Cialdinis course left me feeling more confident and better prepared for a variety of situations because this course offers persuasion practitioners of all levels the opportunity to learn unique and universal approaches to ethical persuasion from the preeminent expert himself |
5/5 |
| 13 |
Lana Baumgarten |
Marketing Director |
Incredibly informative and relevant for both business and daily social interctions. |
5/5 |
| 14 |
Lana Baumgarten |
Marketing Director |
Incredibly informative and relevant for both business and daily social interctions. |
5/5 |
| 15 |
Rajesh |
Assistant General Manager |
Our scattered experience of influence in seven principles, more defined. |
5/5 |
| 16 |
Mark Tosczak |
President |
Although I was familiar with Cialdinis principles, the in-depth explanations, examples and additional context (especially understanding amplifiers and activators) was really helpful. Now, not only do I better understand the principles, but I also have a set of tools and frameworks for applying them in my marketing and writing work. |
5/5 |
| 17 |
Uki |
CEO |
Great explanations with practical examples that made me rethink my approach in many decisions. |
5/5 |
| 18 |
Hasan Qasem |
Executive Director |
And exclusive value to help avoid losing opportunities. |
5/5 |
| 19 |
Desiree Young |
Vice President |
I found the self paced learning in short videos to be engaging and instructive, especially when real world examples were used to bring the topics to life. |
5/5 |
| 20 |
Jim Schultz |
Key Account Manager |
Its been a very gratifying 10 year journey from reading, dissecting and applying “Influence” to now being equiped to help those interested in “upping their game” in being ethically pursuasive! Thank you! |
5/5 |
| 21 |
Prallhad G. Hunashikatti |
Training Manager |
As a training manager, I am excited to coach my team on the Cialdini principles, empowering them to apply these powerful techniques in their interactions and drive success. |
5/5 |
| 22 |
Will Nicholas |
Chief Education Officer |
Im so relieved I didnt miss out on this opportunity to work with an organization that understands that integrity is the foundation of business and all human interaction. |
5/5 |
| 23 |
Liliana Celis |
Consultant |
After listening to Dr Cialdini, life is not the same. Those new lenses he provides allow us to see the way we solve challenges in a completely unique and different way. |
5/5 |
| 24 |
Jim Kukral |
Sales Team Leader |
A must have certification for anyone involved in sales, marketing or any copywriting or persuasive based function. |
4/5 |
| 25 |
Dr. Rita Felton |
CEO |
The experience was empowering and once it was completed I felt extremely proud to be part of the Cialdini team. |
5/5 |
| 26 |
Cialdini Institute is a great |
product manager |
Cialdini Institute is a unique opportunity to improve personal and professional skills. It offers an huge variety of assets and allow to be certified in a high-value market niche. Its content are meticolously delivered and they offer a distinctive value. |
5/5 |
| 27 |
Cédric Murillo-Buscarini |
Trainer and director |
Fantastic learning directly from Dr. Cialdini at my own pace! Examples, materials to download and faculty sessions are absolutely great to keep your efforts in learning with the community but also helping you to monetize your knowledge! Cialdini team are also available to answer your issues and giving you advice. As I am NLP practitioner and very curious, I would have loved hearing again and again part II with Andy Hall as he was really giving information on how to behave and make a proper coaching. It is nice also to see Bas doing a team coaching to better monetize it. |
4/5 |
| 28 |
Joel L. Archer, PMP, Cialdini |
Founder and Chief Influence Officer |
Dr. Cialdini delivers a brilliantly structured approach to learning and being transformed by the Certified Practitioner Program. Expertly crafted, dynamically supported and simply a thrill to discover his bullet proof method to exponentially increase your ability to ethically influence and persuade. |
5/5 |
| 29 |
Leopold Ajami. Public Speaking |
Founder, Public Speaking Coach |
What you do backstage puts you on stage. The Cialdini Institute is THE irreplaceable backstage! |
5/5 |
| 30 |
Al Fabon |
Cluster Head |
We are all in people business no matter what industry we are in - corporate, government, civil society organization, or family. As such, we all need to learn and master the principles of ethical influence. |
5/5 |
| 31 |
Andrew Soong |
Master Trainer |
The 7 influence principles were well explained with clear examples. |
4/5 |
| 32 |
Sten Nouwens |
Organisation consultant |
Valuable new integral perspectives and insights |
4/5 |
| 33 |
Marjolein Bongers |
Owner & LinkedIn Trainer and Keynote Speaker |
Fantastic e-learning; clear and concise with a course and professional resources. I can recommend this course to anyone who wants to learn more about influencing and coaching. You wont regret it. |
5/5 |
| 34 |
Chip Joyce |
serial entrepreneur and CEO |
For me, the certification program was almost always highly engaging, thought-provoking, and inspiring--to the point of surpassing my expectation. |
4/5 |
| 35 |
Pedro Nogueira |
Talent Management Manager |
The excellent way to master the science and art of persuasion strategies. |
5/5 |
| 36 |
Raul J. Wollmann |
Hope Influencer |
Here there is knowledge that, when turned into skill, can transform lives |
5/5 |
| 37 |
Jamie |
Co-founder |
Great experience, I already had a great knowledge on the principles but this took it to a whole new level. |
5/5 |
| 38 |
Anonymous |
Strategic Project Management Principal |
practical knowledge that works |
5/5 |
| 39 |
Mark Isabella |
Owner |
I loved some of the trainers (especially Dr. Cialdini, Bas, and Tate) and was less enthusiastic about others (Martinelli and Hall) |
5/5 |
| 40 |
Daniel Kahneman |
Emeritus Professor of Psychology Nobel Prize Winner |
“Bob Cialdini is a great observer, and keen observations have been the key to some of his great work... It’s really inspiring to look at his work.” |
|
| 41 |
Betsy Levy Paluck |
Professor of Psychology and Public Affairs |
“’Influence’ will continue to clarify and inspire the art and science of persuasion for years to come.” |
|
| 42 |
Angela Duckworth |
University of Pennsylvania |
“Not only is he a world-class psychologist, he is a world-class human being.” |
|
| 43 |
Adam Grant |
Professor of Management and Psychology |
“Without Bob Cialdini, I would not be a psychologist.” |
|
| 44 |
Daniel Shapiro |
Founder Harvard International Negotiation Program |
“Whether you seek to boost sales, strike a better deal, or improve your relationships, ‘Influence’ offers scientifically tested principles that can change your life.” |
|
| 45 |
Dorie Clark |
Executive Education Professor |
“‘Influence’ is a modern business classic that has profoundly shaped the fields of marketing and psychology.” |
|
| 46 |
Noah Goldstein |
Professor of Management and Organizations |
“When people find out that Bob Cialdini was my mentor, the most common response is: ‘Bob Cialdini is my hero.’ He is everything we hope to be as academics and frankly as people.” |
|
| 47 |
Katherine Milkman |
Professor of Psychology |
“Bob Cialdini is unquestionably one of the greatest social psychologists of the last century.” |
|
| 48 |
American Psychological Associa |
|
“Robert Cialdini has been the go-to psychology expert in marketing since his best-selling book ‘Influence’.” |
|
| 49 |
Peter Killeen |
Emeritus Professor of Psychology |
“Bob has always imbued his work with ethical principles. He’s always sought and found good reasons – economic reasons – for being ethical.” |
|
| 50 |
Mark Schaller |
Professor of Psychology |
“Bod has always had a real skill and a talent for connecting the science to stuff that real people – even if they’re not academics – actually care about.” |
|
| 51 |
Richard E. Petty |
Professor of Psychology |
“Bob’s work represents the very best of social psychology, combining both basic theory and conceptual along with an important application to the real world.” |
|
| 52 |
Todd Rogers |
Professor of Public Policy |
“Future generations of psychologists will benefit and take inspiration from the approach that Bob uses to develop research ideas and ultimately study them.” |
|
| 53 |
Nancy Gonzales |
University Provost |
“Distinguished scholar, tremendous mentor, researcher, educator… Bob has truly been a scientist to emulate in so many ways.” |
|
| 54 |
vishnusagar |
A Must-Read for Understanding Persuasion! |
Influence: The Psychology of Persuasion by Robert Cialdini is a phenomenal book that every marketer, salesperson, and anyone interested in the art of persuasion should read. Cialdini dives deep into the psychology behind why people say “yes” and how to apply these principles in everyday situations.The book is structured around six key principles of influence, each backed by research and compelling examples. Cialdini’s writing style is engaging and accessible, making complex psychological concepts easy to understand. I particularly appreciated the real-world applications and the ethical considerations he emphasizes, ensuring that persuasion is used responsibly.What stands out is how the principles can be applied not only in professional settings but also in personal relationships. It’s eye-opening to see how often we encounter these principles in daily life, often without even realizing it.Overall, this book is insightful, informative, and a fantastic resource for anyone looking to enhance their persuasive skills. I highly recommend it!
vishnusagar |
|
| 55 |
Umur Berkay Dalgakiran |
müthiş kitap |
Tereddüt etmeden hemen sipariş verin, inanılmaz.
Umur Berkay Dalgakiran |
|
| 56 |
Cliente Amazon |
Amazing! |
What a great book ! We feel whole connected with the author and can improve a lot our influence skills! Totally recommend it.
Cliente Amazon |
|
| 57 |
William J. Bahr |
“You’re (definitely not) getting sleepy” with Caldini’s “Influence”! |
Professor Robert B. Caldini, the author of this intriguing fact-dense book, divides it into a mere seven chapters, the first of which, “Weapons of Influence,” seems to just extend the so-titled “Introduction” by briefly describing those weapons, which are thereafter given full descriptions in the succeeding six chapters. These chapters include Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. Why just six weapons? Well, Caldini starts with a quote from Albert Einstein: “Everything should be made as simple as possible, but not simpler.”Caldini goes on to explain that, just as lower animals have certain automatic stimulus/response mechanisms embedded in them, so, too, do humans. It’s how we have progressed as a species to where we are now. Like jujitsu masters, successful influencers take advantage of these mechanisms, leveraging them for their gain. And, if the readers of this book don’t use these mechanisms on others, they should at least be aware of how others can and very often do use the mechanisms on them.At opportune times throughout the book, Caldini uses the phrase “click, whir” to generally describe how we, like it or not (and many times not), automatically react to a stimulus. And the examples are fascinating! Perhaps the best, most vivid one I recall is towards the end of the book where he describes a waiter using multiple “tricks” of influence (covered in earlier chapters) to be the acknowledged revenue “rainmaker” of the restaurant.As it happens, I especially enjoyed reading the author’s reference to psychologist Jack Brehm’s work on psychological reactance. I had the pleasure of taking a graduate-level class with Professor Brehm at the University of Kansas. In this section, Caldini discusses the always interesting topic of the "terrible twos" as well as its teen-age version, the "Romeo and Juliet effect."IMHO, criticism is unfounded for this 2006 book’s Kitty Genovese murder section not mentioning the discovery in a 2007 “American Psychologist” article that “no evidence for the presence of 38 witnesses, or that witnesses observed the murder, or that witnesses remained inactive.” Indeed, in 2017 the “New York Times” called its own reporting “flawed,” saying the original article “grossly exaggerated the number of witnesses and what they had perceived.” Hard to blame Caldini for not anticipating this a year ahead of time in 2006. Hopefully, everything will be brought up to date in his next edition of the book, currently expected on 4 May 2021.Having gone through this well-written and well-researched book and seeing the many examples the author uses of each of the influence weapons, it seems to me as if one only needs to look at their names to “click, whir” bring to one’s mind many of the author’s detailed points. Indeed, one of his best points is that one can defend oneself from exploitation by first recognizing the uncomfortable feeling when these weapons are used against oneself. At any rate, just six weapons work nicely into the concept of the “Magic Number Seven,” the maximum number the average person can hold in short-term memory To make Caldini’s six weapons concepts easier to remember long-term, I’ve arranged them into an acronym: LARCCSS (Liking, Authority, Reciprocation, Commitment/Consistency, Scarcity, and Social proof). So remember to “Like or Leverage LARCCSS!” Yeah, you can have a LARK (or not) with this one!So, bottom-line, with all the wonderful concepts included in this book, let me unabashedly try to “influence” you: I highly recommend you buy it!Of possible interest: and, a best-seller at Mount Vernon. “Character is Key for Liberty!”
William J. Bahr |
|
| 58 |
Dr. Andi |
Ein kurzweiliges Buch über die fiesen Tricks von Gebrauchtwagenhändlern und Vertretern |
Ich hatte das Gefühl, dieses Buch schon einmal gelesen zu haben. Denn Auszügen aus diesem Buch war ich bereits in On-line Kursen und anderen Büchern begegnet, denn es ist voll von witzigen und lehrreichen Geschichten.Ein sehr lesenswertes Buch, auch wenn es insgesamt etwas zu lang geraten ist. Man lernt, welche Tricks einen Menschen dazu bringen einen Handel einzugehen. Niemand ist vor diesen Tricks sicher, aber es hilft sie zu kennen.Dieses Buch ist nicht als Anleitung gedacht, dieses Tricks selber zu erlernen, aber man kann es auch dazu verwenden.Es könnte strukturierter sein, mit etwas weniger Beispielen und dafür kurzen Kapitel-Zusammenfassungen der wichtigsten Punkte: deshalb könnte man aus meiner Sicht einen Stern abziehen. Aber die Beispiele sind oft auch recht lustig und kurzweilig, und wenn man sich selbst die wichtigsten Dinge herausschreibt, dann braucht es auch keine Kapitel-Zusammenfassungen. Ich kann dieses Buch sehr empfehlen an alle, die besser verstehen wollen warum sie immer mal wieder etwas tun oder kaufen, ohne sich hinterher wirklich erklären zu können warum.
Dr. Andi |
|
| 59 |
Amazon Customer |
Influence - A few bits obvious, majorly quite interesting - worth a read overall. |
A very enjoyable read where Dr. Cialdini cites lots of stories and examples to drive home the various aspects of influence which people might use to their profit at our expense. In the vein of the Tim Hartford or Malcolm Gladwell series of books, this work contains little nuggets which present daily experiences in a different light with many Aha! moments throughout. Though not very revelatory for the seasoned sales and marketing professionals, who no doubt are aware of many of the subtle tricks mentioned here, it is worth a read for the rest of us who can be on our guard next time a smooth talking salesman or politician tries to Influence us.P.S. The language used is a bit academic in nature, but nothing so bad that youll need to keep referring to a thesaurus.P.P.S. The references provided after the epilogue are worth a read by themselves.
Amazon Customer |
|
| 60 |
SCR |
Very good book |
It’s worth the money. All these small things will change the way you think and behave
SCR |
|
| 61 |
Amazon Customer |
insightful |
Read this book if you want inside information how to be more influential. This is a great follow up previous book called influence.
Amazon Customer |
|
| 62 |
David Williams |
I would recommend this to anyone client facing |
I thoroughly enjoyed the book. It was very informative about various subconscious strategies to prime sales, deepen relationships, and gain influence. It was an easy and entertaining read, but yet packed with hard science. I was surprised to finish reading the book "early" as the last 100 pages or so of the paperback is just references/bibliography!
David Williams |
|
| 63 |
Bill Harvey |
Ten top ideas from the book |
1. The principle of pre-suasion, or the idea that the way we present information can influence someones decision-making process before they are even presented with the actual choice.2. The importance of attention in the persuasion process, and how we can use various techniques to grab and hold someones attention in order to influence their decision-making.3. The concept of framing, or the way in which we present information in order to shape someones perception and interpretation of it.4. The role of emotions in persuasion, and how we can use emotional appeals to influence others decisions.5. The importance of credibility and trust in persuasion, and how we can establish ourselves as trustworthy sources of information in order to increase the chances of our message being accepted.6. The use of scarcity and exclusivity in persuasion, and how these tactics can create a sense of urgency and drive people to make decisions quickly.7. The power of storytelling in persuasion, and how we can use stories to engage and persuade others.8. The use of social proof and influence in persuasion, and how we can leverage the opinions and actions of others to influence someones decision.9. The importance of personalization and customization in persuasion, and how we can tailor our message to the specific needs and desires of our audience.10. The role of authority and power in persuasion, and how we can use our own perceived authority and power to influence others.
Bill Harvey |
|
| 64 |
Daniel |
Very good book |
Just as "Influence" by the same author, this books provides insights, as the author adequately puts, key aspects in situations that may influence a decision, catering to the *targets* (oneself?) of potential influence attempts
Daniel |
|
| 65 |
Joseph W. Nichols |
Book in great condition |
Book was in almost new condition and I bought it at a great price. Im happy.
Joseph W. Nichols |
|
| 66 |
Daniel V. Rusteen |
A very worthwhile, easy, engaging read that will better your life |
Summary: There are certain moments that can be created to influence future actions to be more favorable towards your desired outcome, however, these are usually temporary windows of opportunity.A person’s choice is usually related to the amount of attention given. If you want someone to make a certain selection, give it more attention by elevating its importance. If we can focus someones attention, it makes that thing more important to them than before. Interestingly, this directly applies to the “pick-up artist” community which talks a lot about maintaining the attention of the girl or the group for as long as possible.A quite interesting anecdote is about starting prices on online auction sites like eBay. Turns out, starting your auction low is best because it will generate more bidders and future bidders are likely to confuse that added interest with the worth of the product rather than the initial price. This is social proof and actually something I did in my high school days to earn money by selling used PDAs on eBay.Another interesting comment in the book says that research shows performing an action and imagining performing an action involves some of the same brain components. In NLP: The Essential Guide, a study is referenced in which three groups were told to either not practice shooting free throws, mentally practice, or physically practice and those who only mentally practiced scored within 1 point of those who physically practiced (those who did not practice showed no improvements).The one hold-up I have with this book which the author unknowingly brought to my attention due to his repeated attack on the industry professionals who do not value the scientific studies mentioned in the book, who do not believe they relate to the real world. I never thought about it before, but you can manipulate knowingly or unknowingly a study to favor your outcome. Plus, if you have a hypothesis, and you use up your (or someone else’s) time and money to research it, you want a positive outcome at the end.Additionally, if you test for something a dozen different ways, you’re bound to get the outcome you want. To me, these are huge blemishes that need to be addressed.
Daniel V. Rusteen |
|
| 67 |
AskJohnSmiley |
Enlightening |
I am enjoying the content of this book. I am listening to the audio version and am about 1/2 way through. So far the lessons are spot on and useful.
AskJohnSmiley |
|
| 68 |
NKTT |
Again a great read from RC |
I am in sales, and this book is a valuable insight that I have in human psyche, so I can ethically use when talking to prospects.Great.
NKTT |
|
| 69 |
Jess Bookman |
Must read |
I like the way the author tells the story. And if you need to persuade, either professionally or personally, youll find some new science-based approaches in this book. I found myself thinking about the principles mentioned in the book during my interaction with others constantly. It is a useful book, also a good reading experience.
Jess Bookman |
|
| 70 |
Deniz |
Excellent book! |
I really enjoyed reading this book. Thank you!
Deniz |
|
| 71 |
Digital Magic |
Great read |
Like the other famous book by this author, its well written, full of useful info, and a great read. Powerful knowledge to have.
Digital Magic |
|
| 72 |
Lizard Lilly |
lots to learn from this book.... |
this book helps me formulate my approach to get a positive outcome.:-)
Lizard Lilly |
|
| 73 |
Bas Wouters CMCT |
Amazing book on getting people in the right mindset for your message! |
With this work Dr. Robert Cialdini shows that it is even possible to persuade people for your message before they even heard your message. Great book!
Bas Wouters CMCT |
|
| 74 |
Rutger Kamphuis |
Great |
Great book for sure. Though it has a lot of fluff its still good
Rutger Kamphuis |
|
| 75 |
EncryptedSoliloquy |
A very enjoyable read for this interested in this genre and well presented |
Very good read for this interested in this genre and would like further information on this topic. The author expresses themselves very well throughout this literature. I would recommend this book to those who like to have a better understanding or those who already have an appreciation of this and would like to immerse themselves more on this topic. Highly recommend this book / author and seller. Shipping and handling arrived new and without defects and well presented packaging.
EncryptedSoliloquy |
|
| 76 |
Nat Grisales |
Always on point |
Robert Cialdini has, again, found a way to connect the human brain to economic action in a clear, funny, warm, and easy to follow book.
Nat Grisales |
|
| 77 |
ETK |
No substitute for personal character |
Book based on research. Very much needed today. Persuasion and influence does not last if not character based. Then the techniques are sustainable.
ETK |
|
| 78 |
marie lavon |
Amazing Book |
This is one of the best persuasion book I have read and I have read many this book is very well written
marie lavon |
|
| 79 |
Michal J. G. |
New classics in persuasion and influence... |
You probably read this book if you are expert on persuasion, but if you are just interested in consequence, then please consider writing a more concentrated, and faster paced version and publishing it.
Michal J. G. |
|
| 80 |
Kindle Customer |
Incredible book |
Beyond 5-stars. Mind blowing. Must read for everyone! Should be taught in high school.
Kindle Customer |
|
| 81 |
Joe L. |
Extremely Insightful |
Robert Cialdini is simply brilliant. This book was suggested to my by a professor at Stanford, when I asked how can I take my leadership development to another level. It did not disappoint.
Joe L. |
|
| 82 |
Greg Carney |
You think you know how to win arguments? |
Great insights on getting others to agree to do what you want them to do. It isnt magic, but understanding human nature. It will also help with communicating with others in both directions.
Greg Carney |
|
| 83 |
D. Hawthorne |
Pre-eminent guide to persausion |
The author provides a comprehensive guide to reliably persuade others through a multi-step approach. Well worth reading over again.
D. Hawthorne |
|
| 84 |
Amazon Customer |
Need to Know |
Powerfully Insightful. A Must Have Tool in your Tool Box. Trust, youll want to pull it out.
Amazon Customer |
|
| 85 |
Ariel Dana |
Outstanding book, full of great research & fun to read |
I never take the time to write reviews, but this book merits one. Its EXCELLENT - I thought I knew every evidence-based behavioral nudging study out there, but no - this book had dozens I had never heard of. And, very well written. Wonderful - thank you - interesting - helpful - outstanding.
Ariel Dana |
|
| 86 |
Fay |
Great Read! |
This is a great read
Fay |
|
| 87 |
Tony |
Great |
Great ideas for pivots in presentation meetings
Tony |
|
| 88 |
Taylor Ellwood |
An ethical approach to sales and persuasion |
I found this book to be helpful, both in terms of helping me improve my sales and lead generation, but also understanding the ethical way of doing it. I like that the author emphasizes the ethical approach to sales and persuasion because it means youre coming from the right place, a place of service and support for your customer. I have applied the techniques in this book and seen an immediate improvements in the sales for the company I work for, as well as my own business. If you want to become a better sales person, but do it from the right place, read this book! I also found his focus on behavior to be fascinating. Its helped me understand why I have made some purchasing decisions, but its also helped me outside of sales conversations, in terms of how to persuade people and do it from a good place.
Taylor Ellwood |
|
| 89 |
Lets Go Brandon |
We are not near as rational as we think we are |
Cialdini shows in great detail how easily we are manipulated. You should also read his previous book Influence.You will learn a lot about yourself that is actually useful reading these books.
Lets Go Brandon |
|
| 90 |
Matt |
Required reading |
If your life involves persuading others or understanding human psychology, then I’d suggest this book be viewed as required reading. I don’t think it’s an exaggeration to say that every chapter left me shaking my head at how easy it is to manipulate human behavior. If nothing else, I’d imagine that reading this book will introduce a significant measure of humility into your life when you realize how predictably irrational we are (hat tip to Dan Ariely). I would place this book right up there with other masterpieces in the field like Influence, Predictably Irrational, and Thinking Fast and Slow. I’ll be re-reading this book several times.In addition to the books mentioned above, two other books that would pair nicely with this one are Atomic Habits by James Clear and Win Bigly by Scott Adams.
Matt |
|
| 91 |
Arthur F. Carmazzi |
what you would expect - Simply Awesome! |
Brilliant, as you would expect from Robert. The stories and lessons have a real-world application and are instantly weaved into any marketing, sales or leadership strategy
Arthur F. Carmazzi |
|
| 92 |
QueenofPointNClick |
Very interesting! |
Very interesting book, easy to follow easy to listen to. Ive listened more than once, TAKE NOTES!
QueenofPointNClick |
|
| 93 |
Mark L Pearson |
a |
Very informative book
Mark L Pearson |
|
| 94 |
Silver |
Great book |
Good read
Silver |
|
| 95 |
Amazon Customer |
Prep the pe |
Really cool info.
Amazon Customer |
|
| 96 |
JB |
Book was in great condition |
Book was in great condition.
JB |
|
| 97 |
xname |
Great book |
Interesting.
xname |
|
| 98 |
Jonie |
A Most Important Book |
Everyone should read this book. It gives valuable insight into the workings of "Pre-Suasion". The subject of "making associations" is dealt with in depth. What I appreciate the most is his formula for making your own "associations". This in itself is an invaluable tool for changing your life.
Jonie |
|
| 99 |
Lauren Trefethren |
Straight cash |
Straight cash
Lauren Trefethren |
|
| 100 |
JB |
Cialdini is the master of influence |
Cialdini is great I’ve read both books. It’s a must read to get ahead in life. His books are pretty funny and his stuff is backed with hard science and you can start using the lessons the day of, it’s always a pleasure to read his work.
JB |
|
| 101 |
Jeffry Olson |
Amazing insights |
Changed my approach to interacting with clients. I have read it multiple times already!
Jeffry Olson |
|
| 102 |
leny bob |
great business book about influence |
to change peoples minds you need to do more than make a good argument. you need to recognize the circumstance of teh audience and frame the circumstance in a way which matters to them.
leny bob |
|
| 103 |
Buck A |
A wonderful addition to the science and art of Influence |
I have followed Dr. Cialdini’s work literally for decades. Having read and studied the subject for years, Cialdini’s work continues to stand out as the gold standard. Pre-Suasion is a welcome and needed addition to his prior works. His original book, Influence, was a wonderful vehicle to lead you through the six (now seven) fundamental categories of influence. Pre-Suasion straps a turbocharger on the engine. It will get the attentive reader up to speed quickly and at the same time, instill an even greater understanding of his original body of work.
Buck A |
|
| 104 |
Ross Sudbeck |
Very interesting book |
want to start by saying that I have not read Robert Cialdinis other book on persuasion, so I cant really compare them. With that being said, I did enjoy this book immensely. I found the way he writes very easy to read and understand. The case studies and finding included in the book are well written and flow seamless with each chapters subject matter.If you enjoy the psychology and reasoning about why people act and do what they do, you will really like this book.
Ross Sudbeck |
|
| 105 |
Timothy |
Must Read |
Very good book.
Timothy |
|
| 106 |
Amazon Customer |
Very valuable lessons. |
Great book. Very informative. Ive learned a lot from it.
Amazon Customer |
|
| 107 |
ya-rule |
Great |
Excellent
ya-rule |
|
| 108 |
Dr. John S. Waldrip |
Incredibly insightful |
I am reading this book for the purpose of extracting manipulative techniques from my ministry, and find the material valuable.
Dr. John S. Waldrip |
|
| 109 |
Eugeniu |
Awesome Information! |
The book is Awesome...also appreciate sellers customer service.
Eugeniu |
|
| 110 |
B. A. Smith |
Incredible! |
Ive heard Dr. Cialdani on several of Robert Kiyosakis Rich Dad podcasts so I downloaded his audiobook through my local library and Ive been hanging onto every word! Each chapter is a new revelation, and I already know this is one book I will be coming back to again and again.Whether youre in business, sales, or have any interactions with another human being at all - you NEED to read this book! Dr. Cialdani discusses how to "pre-suade" others and get them in the mindset to be more amenable to your suggestions. Learn how to improve your sales, relationships, and even how to turn an interrogation in your favor.
B. A. Smith |
|
| 111 |
Samuel L. Pardue |
Provokes ideas you can implement in your business |
Well written, clear and accessible. Almost every chapter gave me ideas for how I could improve my business.
Samuel L. Pardue |
|
| 112 |
Carlos A. Hoyos Brown |
Really good book |
Very interesting and clear to understand. But I recomend reading first "Influence", his first book.
Carlos A. Hoyos Brown |
|
| 113 |
randall |
Very practical |
Was able to use info from the first two chapters right away
randall |
|
| 114 |
Nuno Silverio |
Simply a GREAT BOOK! |
I cannot say that I am not a fan of the author and the theme itself, thus I am biased. But then everyone is biased, even those who think they are not.Overall a great book. Good examples and exellent writting, explaining in an easy way what is many times quite hard to explain. A must read for those who are interessed in presuasion and influencing.
Nuno Silverio |
|
| 115 |
Juuso Pajunen |
Mandatory for every consumer |
Everyone should know these mechanisms to avoid being manipulated.
Juuso Pajunen |
|
| 116 |
Peter Koehler |
Great book and information |
Excellent book and enlightening information on how people think and act based on circumstances,
Peter Koehler |
|
| 117 |
Honey review |
Worth the money |
Great book , would recommend to anyone in all persuasion skill levels
Honey review |
|
| 118 |
Albert I. |
Explains a lot. |
This book is "mad interesting" and explains much of the dynamic Ive seen in persuading groups of people to do anything.
Albert I. |
|
| 119 |
ELENA |
i love it |
love the content
ELENA |
|
| 120 |
Akshay Jain |
A must-read for everyone who wants to improve their communication! |
Increasingly relevant in the present world where the war for our attention is reaching a crescendo, the author explains the mechanics of persuasion from the basics and using facts and research studies, gives great advice on using this knowledge in the world to be a better communicator and save yourself from the onslaught of persuasion tactics.
Akshay Jain |
|
| 121 |
Kateryna |
Get things done |
Everyone should read book. Whatever you do in your life.
Kateryna |
|
| 122 |
Amir |
Amazing Content! |
I loved this book and it helped me understand a lot about marketing. Definitely recommend.
Amir |
|
| 123 |
Logan Hancock |
Phenomenal book |
You’re reading reviews, you seem like the kind of person who wants quality information.You want this book.This book has improved my communication skills regarding my work life AND my home life.It’s cheap, yet the material is not. Do yourself a favor and get this great read!
Logan Hancock |
|
| 124 |
Rich G |
Easy read |
Great book for anyone, especially in sales
Rich G |
|
| 125 |
Matthew |
Great book |
Lots of interesting examples on how to persuade. This book was well written. I learned a lot and it changed my thinking about a lot of things. I highly recommend.
Matthew |
|
| 126 |
Himithy |
This is 1 of my favorite books now |
This book is very informative & useful for anyone in business. The chapters are straight to the point with no fluff and he doesn’t repeat himself, which I love.
Himithy |
|
| 127 |
Luis A. Jimenez Ortiz |
Class Book |
Brand new! Arrived on time, now Im ready to take my class.
Luis A. Jimenez Ortiz |
|
| 128 |
Tom H |
A great read |
This book gives you the tools to be able to become more persuasive, and warns you about how to apply the techniques.
Tom H |
|
| 129 |
Sisyphus |
How getting to yes starts with knowing how. |
This book was used for a course at Stanford university and customer acquisition it really opens up the conversation in ways one might not fully consider and helps us get to yes.
Sisyphus |
|
| 130 |
R. Koehler |
Everyone is getting this book! |
Great book. If you have a business, sell, or do marketing this is a must-buy. You will find many ideas you can immediately implement. Buy it before its too late!
R. Koehler |
|
| 131 |
Happehness |
Nice |
As long as the science in it is sound (because far too many psychological studies dont appear to be replicable), this is a very good book.
Happehness |
|
| 132 |
Justice Campbell |
Pretty fascinating. |
This is a good book. There are a lot of “wow, that’s interesting moments.” It will show things in a way you likely never saw them. It’s fascina and entertaining.Practical advice you can apply? Some.But ... there’s a good bit in this book I’ve never heard or read elsewhere and that’s why I recommend it.
Justice Campbell |
|
| 133 |
julio cesar chavez |
Five Stars |
great product
julio cesar chavez |
|
| 134 |
Octavio Angel Medina Hernandez |
Five Stars |
AMAZING BOOK
Octavio Angel Medina Hernandez |
|
| 135 |
Christopher |
Great for organizations and Individuals working in sales |
I have used many of the concepts i have learned from the book in my sales career. The Reciprocity segment is very beneficial and can be used daily to my advantage. Highly recommend!!
Christopher |
|
| 136 |
Preston Pysh |
Fun Read |
Im a huge fan of Robert Cialdini and this book was fantastic. It was interesting to hear about more studies that prove many of the arguments Cialdini outlines in his other book, Influence.
Preston Pysh |
|
| 137 |
Paul MItchell the School Color |
Valuable book. |
This is a great read. The principles in this book have helped me create several influential systems in my company. It is easy to read and understand.
Paul MItchell the School Colorado Spring |
|
| 138 |
J. Russell |
Get this item. |
Superb little set! Full of very interesting tips about how people make decisions for reasons other than what they think. People who want to learn to handle other people would do well to make a small investment and buy this item.
J. Russell |
|
| 139 |
Amazon Customer |
Great ideas! |
Well worth it! Great ideas!
Amazon Customer |
|
| 140 |
Michi |
Five Stars |
Clear, concise and to the point.
Michi |
|
| 141 |
SD |
Five Stars |
Liked this book a lot. Wish I had read it when I was younger. Wouldve been dangerous.
SD |
|
| 142 |
lexipotpie |
This book is a super easy read and will teach you a lot |
This book is a super easy read and will teach you a lot! Not only does it give you 50 strategies, it also backs them up with examples and research. Fun to try these out.
lexipotpie |
|
| 143 |
J. Waller |
Yes! This book is excellent! |
Very easy to implement content!
J. Waller |
|
| 144 |
Ash E. |
Good read. Many of these principles are applied in ... |
Good read. Many of these principles are applied in marketing, advertising, and sales fields. While reading about the research doesnt necessarily equip you to use the principles in everyday life, its a good start to know about them and be aware of them.
Ash E. |
|
| 145 |
Major Whiner |
I love this book |
I love this book. It is easy to read and insightful. I think of chapter 11 "Why should restaurants ditch their basket of mints" every time I go out to eat. "Influence" by Robert Cialdini was good but found it too cerebral for my non-academic mind. This book was a joy to read and educational.
Major Whiner |
|
| 146 |
Michelle P |
Five Stars |
This is an awesome way to learn how to be a persuasive leader
Michelle P |
|
| 147 |
Troy Staker |
You will really enjoyed how the principles were clear and simple |
This book has short precise and rich chapters. You will really enjoyed how the principles were clear and simple. You will liked how each principle was demonstrated with examples (where people have done it right as well as when it is done wrong). It is a hard hitting, good book and reflects how these types of books should be when money is time, and time is money.
Troy Staker |
|
| 148 |
Angelina Scheu |
Five Stars |
Perfect!
Angelina Scheu |
|
| 149 |
JC Cook |
Good Read |
Interesting Book, some old ideas some new.
JC Cook |
|
| 150 |
Amazon Customer |
Fascinating Book |
I love this book. It is clever and thought-provoking.
Amazon Customer |
|
| 151 |
Mof8 |
Five Stars |
Great Shipment and Great Product!!
Mof8 |
|
| 152 |
Debra |
love, love, love this book |
I have read Cialdinis book, Influence, multiple times over the years. This one is even better because it gives us many additional techniques in short bursts but still provides compelling examples and studies. I also greatly appreciate the perspective that its important to use the with integrity!
Debra |
|
| 153 |
janetv |
Two Thumbs Up |
Love this book. Great insights. Easy to read. Highly recommend.
janetv |
|
| 154 |
DaveKa |
Great book with lots of case studies and interesting examples that can be applied to any business. |
I love books like this that are full of case studies. Very interesting examples of tests they ran.This book has given me a lot of ideas for things I can do in my business to improve sales and convert more leads into customers and first time customers into repeat buyers.My favorite case studies involve the hotels and what they did to influence more people into participating in their save water program.
DaveKa |
|
| 155 |
Sheila Beela |
What a great book! I learned a lot from it |
What a great book! I learned a lot from it!
Sheila Beela |
|
| 156 |
Haley Kelly |
Five Stars |
Loved it!
Haley Kelly |
|
| 157 |
Sandy Fromm |
This should be required reading for everyone... |
Fantastic! Short, humorous, informative, to-the-point chapters with thought-provoking and behavior-changing advice. A must read!
Sandy Fromm |
|
| 158 |
ronice kimbrel |
Five Stars |
Great book easy read
ronice kimbrel |
|
| 159 |
Wine Country Guy |
Highly Accessible Must-Read for Thoughtful Practitioners of Ethical Influence |
This is an excellent book and highly recommended for anyone looking for a well-written, highly-actionable, text on ethical influence. It offers many useful tools and insights, is based on an effective combination of "real world" examples and academic research, and is easy to read. One of the co-authors, Robert Cialdini, has done a lot of work in this area and has written the defining non-academic text on the topic ("Influence"), which I also highly recommend.
Wine Country Guy |
|
| 160 |
Anya |
Zippy, easy reading with great strategies |
Each chapter is short enough to quickly gain the main idea and strategy from it. The breezy style of writing keeps the subject from becoming pedantic, although its a bit cutesy at times. Dr. Cialdinis observations are a pleasure to learn.
Anya |
|
| 161 |
mgl |
Five Stars |
This was a good one!
mgl |
|
| 162 |
Mike Mutzel, MS |
Read this if you want to build influence |
Amazing book. I have read this book TWICE now and its loaded with notes. Its essentially a cliff notes version of Cialdinis previous writings. I highly suggest.
Mike Mutzel, MS |
|
| 163 |
Jeff Kotowski |
Insightful |
Great book, very insightful and backed up with experimentation.I think it is the fact that these are all experimentally verified that makes this book so valuable. Many books on this subject seem to be just some guys idea of what will work. Many of the results are counter intuitive.
Jeff Kotowski |
|
| 164 |
Leon Malone |
Great |
Great
Leon Malone |
|
| 165 |
Smith M |
Five Stars |
Great, easy read and very interesting!
Smith M |
|
| 166 |
Michael Williams |
Love this one |
Bought this for my boss, wonder if she ever read it...I however, loved reading it as it teaches you some great lessons on how to build great relationships with co-workers to make you life that much easier on a daily basis.G
Michael Williams |
|
| 167 |
A. Dali |
Five Stars |
great read...the tips are very useful
A. Dali |
|
| 168 |
rain |
Enlightening |
Enlightening reading material, will recommend
rain |
|
| 169 |
Ginger |
Get it, read it, use it! |
If you could use tips to influence groups, individuals and improve motivation, performance, decision-making etc at work this fun, charming and nicely read audio book will do the trick. It gave me loads of ideas for training, additional information to help others and to use in my own business. I highly recommend.
Ginger |
|
| 170 |
Amazon Customer |
5 star |
l like it
Amazon Customer |
|
| 171 |
Silvia |
Great |
Great
Silvia |
|
| 172 |
customer |
Good |
Good
customer |
|
| 173 |
Paul |
Excellent reference. |
I read a few books written by Robert B. Cialdini. This one is a team efforts. Provides even more practical applications you can use. And it could be used also a quick reference!
Paul |
|
| 174 |
Patrik |
Sehr interessant und locker zu lesen |
Ich habe das Buch heute im Urlaub fertig gelesen und bin begeistert. Es werden viele psychologische Konzepte anschaulich und praxisnah erklärt, sodass man nach jedem Kapitel Lust bekommt die Tipps selbst anzuwenden.
Patrik |
|
| 175 |
buyer |
Five Stars |
fantastic, a must read for people in a persuasive position.
buyer |
|
| 176 |
B. gross |
Fascinating and useful |
I just finished reading this book. It has to be read in small doses but I dont think there is a single person who could read this and not find it useful. Whatever your line of work or play there are substantiated small changes that will have a big impact. Well worth reading and referring to it.
B. gross |
|
| 177 |
david g sills |
Solid |
I just read this wonderful book. It was very insightful and full of facts. In fact I have used some of the small changes at home and at work with positive outcomes. Thank you to the researchers for their efforts.
david g sills |
|
| 178 |
M.A.J. Out |
Five Stars |
Inspiring book to listen to when driving. Upon arrival you have at least captured one inspiring thought.
M.A.J. Out |
|
| 179 |
Amazon Buyer |
Five Stars |
Great Book
Amazon Buyer |
|
| 180 |
Charles Gale |
Compelling and fascinating |
A compelling and well written book that brings the latest behavioural science research into practical focus through great real world examples and applications. A great follow on to YES
Charles Gale |
|
| 181 |
Yoyo |
Five Stars |
Fascinating
Yoyo |
|
| 182 |
inspire360 |
Five Stars |
excellent!
inspire360 |
|
| 183 |
Amazon Customer |
Great Ideas! |
Very quick delivery, about half way through and find it very informative and ideas easy to implement. Would recommend for anyone to get.
Amazon Customer |
|
| 184 |
Alex Huerta Jr. |
Awesome!!! |
Awesome!!!
Alex Huerta Jr. |
|
| 185 |
Be Happy |
Must read |
This was an excellent book and I highly recommend to everyone. It was very brief and informative. One of the best I read
Be Happy |
|
| 186 |
C Viravan |
Five Stars |
A collection of Excellent tips
C Viravan |
|
| 187 |
Val |
Excellent |
Great insights with real world examples and applications. Recommend to anyone in sales, management, education and patenting! Material should be taught in college...
Val |
|
| 188 |
dev |
Five Stars |
helpful advice
dev |
|
| 189 |
Nick Michelioudakis |
A Review - for Educators |
How do you help a busker make eight times as much as he normally would? Piece of cake – just get someone to drop a couple of coins in the hat as soon as the train doors open at the metro station! It’s called ‘Social Proof’ and it’s invisible! When people were asked later, nobody mentioned the ‘generous stranger’ (p. 15)…In this amazing book, the writers focus on small things that can make a BIG difference. The contents list 53 chapters – each between 4 and 6 pages long. Each one looks at one or more studies and then considers the implications. The emphasis is on those little elements that make us tick. Social proof is one of them. Remember the busker? Instead of telling our students to do something, perhaps we could get a student to ‘model’ the desired behaviour.The findings are often startling. For instance – how do you reduce no-shows for doctors’ appointments in hospitals by 57%? Easy – peasy: just send people a reminder sms with their first name in it! (p. 35) First names = attention = compliance! So what about us? Do we always use our students’ first names? Even when providing written feedback?Another question: is it better to give people more or less choice? If you think the right answer is (a), think again! It is true that to get people to agree to do something offering them options is a good idea, but if you want them to actually complete a task they have agreed to do, then the opposite is the case! The big Q is this: ‘Is my problem getting buy-in or follow-through? Excellent! (p. 215)Now here is a question for you: How many people would you have to ask to fill out a questionnaire before five of them agree? * It is incredible how much we underestimate people’s willingness to help! (p. 165) So – what about ELT? Do we encourage students to ask us for support? What about asking each other? And what about colleagues – how comfortable are we asking each other for help? (Honestly!)OK – I have saved the best for last. Imagine you are in church. The sermon is over and the customary collection box is being passed around. Only this is an ‘uncollection’! You are actually encouraged to take money!! Then the priest says ‘Our expenses are huge. Please take some money, use it any way you want, and if you wish, you might give some of your earnings back to the church in the future’. Within six months, Reverend Steel got his money back twentyfold!! (p. 163) Q: Could we not do the same at the next IATEFL Convention? :-)[ * A: Amazingly, only about 10!]
Nick Michelioudakis |
|
| 190 |
Vipin Kalra |
GOOD |
Great deal, should be good. Read reviews, going to gift to someone. & yes It doesnt look like a replica.
Vipin Kalra |
|
| 191 |
Emmanuel L. |
Solid ethical business toolkit |
Being an entrepreneur, I found many of the insights very helpful. There are definitely small tips in here that, once implemented, will definitely increase productivity and efficiency. I cant wait to integrate them into my workflow. This is definitely recommended reading!
Emmanuel L. |
|
| 192 |
Kindle Customer |
An excellent book! |
It is amazing how the small things really do make such a big difference! I will definitely be using some of the tips in this book.
Kindle Customer |
|
| 193 |
Amazon Customer |
Five Stars |
Amazing! im doing some ideas now
Amazon Customer |
|
| 194 |
Leo Berger |
Fun to read |
The book was really fun to read for me. The stories, they tell around the different small b!g techniques are interesting and often times more familiar than id like to admit. can really recommend this book for everyone, who is interested in persuasion and marketing. I, as a simple reader, can would almost guarantee, that this book will effect some positive changes for a business, company and also social live.I also often times go back into the book when I discover a familiar szene and try to apply some of the techniques on purpose (so far however, only in my private life).From me 5 Stars for a useful, not overprized book, which I would buy again.
Leo Berger |
|
| 195 |
genericfiller |
Small chapters and simple words - but with a big punch? |
I bought this book after seeing some of their videos they have on YouTube. I have not been disappointed.I run a few online affiliate sites, and the ideas in this book have been worth gold. There are 50 chapters each with different research on marketing, psychology, and/or sociology, with the key lesson on how something very small can have a large change in your influence of others.Its easy to read and well written. A must for anyone in marketing, sales, or anyone who needs to influence others.
genericfiller |
|
| 196 |
Amazon Customer |
Five Stars |
This book is timely and packed full of great tips! I definitely recommend it for a great read!
Amazon Customer |
|
| 197 |
Youssef Zerkani |
Universal practical tools to communicate effectively. |
Fascinating and practical book for all involved in communication - managers at all levels - Surprisingly some of the same ideas parallel the approach used by the recent World Bank annual Development Report - World Development Report 2015: Mind, Society, and Behavior.
Youssef Zerkani |
|
| 198 |
Lindsay S. Nixon |
A must-read for business owners |
fantastic! Completely changed how I think about things in my personal life and run my business. Little is big!
Lindsay S. Nixon |
|
| 199 |
Gregory |
Five Stars |
Never thought about how samall acts can make such a big difference, until reading The small Big
Gregory |
|
| 200 |
gary noesner |
The small BIG hits the mark. |
The small BIG is an eye opening examination of the small things that can be done to improve how our efforts and endeavors are perceived by others. These small but critical modifications in our messaging can greatly aide in communicating complex ideas, marketing a product, improving sales, influencing behavior, and securing compliance in everyday life. The small BIG concept is logically presented in short meaningful chapters which not only explain the concept in easily understandable ways, but provide real life applications that validate the concept involved. The authors have done a great service to the art of influence, and practitioners worldwide will be wise to carefully take these important concepts into consideration when seeking to gain cooperation, expand compliance, and bring about the systemic changes they seek. This is a must read for anyone wanting to better understand the why and how that drives human decision making.
gary noesner |
|
| 201 |
Doug |
Lots of science and practicality |
Hard to put down. Every once in a while I really enjoy a book with short chapters and tons of science. I am a big fan of Cialdini (a co-author) and they lay out the science very well in small snipits that are incredibly useful. I plan to use many of these for my business and my clients!
Doug |
|
| 202 |
Samantha Ens |
Love the book! |
Recommend it to everyone! It has actually changed my way of thinking and parts of my daily routine!
Samantha Ens |
|
| 203 |
vita |
Five Stars |
Nicely written book and nice prices, thx
vita |
|
| 204 |
Sean Tseng |
Five Stars |
Interesting and inspiring
Sean Tseng |
|
| 205 |
Bill Carmody |
Incredible Advice, Backed with Research |
If you have your own business or are simply looking to get ahead in your company, read this book immediately. Small things that make a big difference is exactly the kind of insights that most CEOs want and need. See related Inc article called, "Using the 6 Clinically Proven Principles of Persuasion" (http://www.inc.com/bill-carmody/6-clinically-proven-principles-of-persuasion.html).
Bill Carmody |
|
| 206 |
Heather A. Dubravac |
... received this book as a first reads book on Good reads in exchange for an honest review |
I received this book as a first reads book on Good reads in exchange for an honest review.I finished this book today and it delivered exactly what it said that it would. I have employed some of the tactics used in the book with positive results.I am passing this along to my managers and coworkers to increase more positive results at work.
Heather A. Dubravac |
|
| 207 |
Arthur F. |
Five Stars |
Prompt, and as advertised. So many insights. Need to re-read many more times.
Arthur F. |
|
| 208 |
Larry Petershagen |
Five Stars |
Purchased as a gift.
Larry Petershagen |
|
| 209 |
edward smith |
Five Stars |
Succinct answers to a variety of lifes problems.
edward smith |
|
| 210 |
Ravi R |
Highly practical! Succinct messages! |
This book stands above others primarily because it contains tons of relevant real life examples. Anyone in business realm can very easily benefit from this.
Ravi R |
|
| 211 |
Ed Clavell |
Five Stars |
This is an excellent book for all who work with the public
Ed Clavell |
|
| 212 |
PL |
A bit of repetition of previous books but definitely worth ... |
A bit of repetition of previous books but definitely worth the money and time! I did apply some of what I had learnt from the book in the workplace and other professional setting.
PL |
|
| 213 |
Kit Cassingham |
Five Stars |
Powerful ideas in small acts are presented here to help you improve your influence in your world.
Kit Cassingham |
|
| 214 |
Lucas K. Simango |
Five Stars |
Great and inspirational
Lucas K. Simango |
|
| 215 |
Brian T. Edmondson |
Just finished reading this book late on a Saturday night ... |
Just finished reading this book late on a Saturday night and found it to be very interesting, practical, and actionable (Ive already implemented 3 big ideas - one of them in this actual book review). Well written with interesting research or anecdotal evidence to support the ideas presented. I give it the highest 5 star recommendation.- Brian T. Edmondson
Brian T. Edmondson |
|
| 216 |
Jaap Nijssen |
Five Stars |
Easy read, great overview with good examples and supported by research. Highly recommended.
Jaap Nijssen |
|
| 217 |
Patrick L. Bens |
Hard to find... |
From the reviews this is a must read for business(wo)men - IF you can find a copy...
Patrick L. Bens |
|
| 218 |
Roger Dooley |
Big Ideas in Small Bites |
If you need to persuade, either professionally or personally, youll find some new science-based approaches in this book. Each of the 52 chapters begins with experimental results, either academic or real-world, and shows how the principle demonstrated can be applied in other situations. The emphasis, as the title suggests, is on small changes that can have an outsized impact on results.Written by three of the worlds top experts on influence and persuasion, this books authority is unquestionable. (And, as their past work has demonstrated, "authority" is potent stuff!)With its bite-sized chapters and actionable strategies, The Small BIG belongs on every business bookshelf.
Roger Dooley |
|
| 219 |
brenton stransky |
... finished reading "The Small Big" today and have already recommended it to three colleagues |
I just finished reading "The Small Big" today and have already recommended it to three colleagues. Concise, intelligent, full of great ideas that your competition doesnt know about!
brenton stransky |
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| 220 |
Amazon Customer |
Practical pick-as-you-want psychological reference |
A great book with practical guidelines on triggering psychological mechanism with low cost & effort. There is bound to be something for your situation in here, something that you can apply right away.
Amazon Customer |
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| 221 |
Customer_D |
Five Stars |
Great book, though not quite as good as Cialdinis classic book "Influence". (Then again, what is?)
Customer_D |
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| 222 |
spsanders |
Big News |
A definite must read. Completely full of practical tips
spsanders |
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| 223 |
Robert Morris |
Why "it is often the smallest changes in approach that make the biggest difference" when it comes to influencing others |
Why did Martin, Goldstein, and Cialdini write this book? As they explain, their goal has been to provide a collection of small BIGs that you could add to your persuasion toolkit. Small changes, informed by recent persuasion science that anyone...can employ to make a big difference when persuading and communicating with others. One key point is that small BIGs that must be used strategically. My way of describing is that a snipers mindset is needed rather than a carpet bombers approach. Another key point is that skillful use of one or two (not a cluster) of small BIGs will increase the clarity of a message, its intended meaning.The core thesis of The Small BIG book is as this reviews title suggests: "When it comes to influencing the behaviors of others, it is often the smallest changes in approach that make the biggest differences. In a book written by one of the co-authors, Influence, The Psychology of Persuasion, Robert Cialdini identifies and discusses six universal principles:1. Reciprocity: As humans, we generally aim to return favors, pay back debts, and treat others as they treat us.2. Commitment (and Consistency): Cialdini says that we have a deep desire to be consistent. For this reason, once weve committed to something, were then more inclined to go through with it.3. Social Proof: This principle relies on peoples sense of safety in numbers.For example, were more likely to work late if others in our team are doing the same, put a tip in a jar if it already contains money, or eat in a restaurant if its busy. Here, were assuming that if lots of other people are doing something, then it must be OK.4. Liking: Cialdini says that were more likely to be influenced by people we like. Likability comes in many forms - people might be similar or familiar to us, they might give us compliments, or we may just simply trust them.5. Authority: We feel a sense of duty or obligation to people in positions of authority.6. Scarcity: This principle says that things are more attractive when their availability is limited, or when we stand to lose the opportunity to acquire them on favorable terms.Cialdinis words of caution are quire specific: Be careful how you use the six principles - it is very easy to use them to mislead or deceive people - for instance, to sell products at unfair prices, or to exert undue influence. When youre using approaches like this, make sure that you use them honestly - by being completely truthful, and by persuading people to do things that are good for them.These six principles provide a context, a frame of reference, for the information, insights, and counsel that Martin, Goldstein, and Cialdini provide in this book in support of their thesis. They develop in much greater depth material previously introduced in Yes!: 50 Scientifically Proven Ways to Be Persuasive. These are among the dozens of passages that cau8ght my eye:o Following or going against the crowd (Pages 2-13)o Framing the given context (14-17)o Commitment Principles (Pages 25-26 and 36-39)o Backfire Effect (45-49)o small BIGs to avoid (54-58)o Behavior Change management (65-79)o Reciprocity: Principle and initiatives (129-141)o Customer loyalty and retention programs (84-87 and 186-190)o Endings of interactions (219-222)o small BIGs: multiple or combining strategies (223-229)This is one of the most reader-friendly books I have read in recent years. Martin, Goldstein, and Cialdini are to be commended on the direct and rapport they immediately establish with their reader. Presumably many others will feel as I did that this book was written specifically for me. Also, they provide annotated notes for each of the 52 chapters, citing and commenting on various sources they recommend. The last chapter is a BIG bonus of supplementary insights and suggestions, accompanied by an offer: The reader can keep up with the latest insights from persuasion science and receive a free Inside Influence Report each month by visiting the website they identify on Page 229.This book was written for those who wish to understand the science of persuasion and then master the skills needed to apply that understanding effectively (i.e. strategically) in an ethical manner. When it comes to influencing the way others think feel, and act, small changes can make a big difference for one fundamental reason. They [begin italics] are [end italics] small. They fly under the radar. They rarely raise suspicion or attention. Instead they quietly go about their business shaping our decisions and influencing our behaviors in largely automatic and unconscious ways...small is most certainly the new BIG.
Robert Morris |
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| 224 |
Scott Sylvan Bell |
Really big influence in a small package |
When it comes to the influence and persuasion process the small things really do net results. This books go through 50 studies and explains why seemingly small interactions or exchanges will get someone to make a change in their decision process.These small influences are subtle yet powerful when created the right way.Social proof is explained through the first few chapters and that is getting other people to do something because they see someone or a group acting in a certain manner so they either want to adapt the behavior or make changes.There are chapters on:How to name items or things to get impactWhat types of questions to ask to have powerful outcomesHow to build teamwork the right wayThe best way to have people keep appointments through very small and innocent commitmentsSome very innocent negotiation tactics that can net big resultsWhat I really like about this book is each of the 50 chapters are bite size and about 3-4 pages of the study, how the study worked and some possible applications for you.This book is well researched and not just rehashed information you can really use to increase your ability to persuade others.There really is something for everyone in this book no matter what industry you come from.
Scott Sylvan Bell |
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| 225 |
Bronx Book Nerd |
Simple and inexpensive ways to Increase your influence and impact |
This book is a great resource filled with powerful yet easy to apply and inexpensive techniques. The authorial trio collaborated on another popular book. One of the authors is Robert Cialdini, the writer of Influence, the seminal work in this field. There are over 50 short chapters, each explaining an inexpensive but powerful influence technique. The authors open each chapter with a question or scenario, and then explain how a particular technique can be used to great leverage. For example, although it common wisdom to not be the first to make an offer during a negotiation, the authors demonstrate that doing so puts you at an advantage because you create an anchor from which the other party must begin. You can set this anchor to your advantage. Another technique is having patients write down their next appointment time themselves; this dramatically drops the no-show rate.For each technique, the authors describe the experiments behind it. This is actually the one area where I am a bit skeptical, as it appears that a good number of the techniques are based on one or a few studies, with the usual participants being college students subject to the possible WEIRD (Western Educated Industrial Rich Democratic) bias. However, a good number of the techniques are also based on well-established cognitive science.This is a great book for anyone who wants to get an ethical advantage without a heavy investment. I wish there were a way to capture all these techniques in some sort of sheet cheat (or app), where you could select your situation (negotiation, sales, etc) and then pick from a menu of techniques. I know that I will probably forget most of them to my own detriment.
Bronx Book Nerd |
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| 226 |
Dorie Clark |
Small Changes, Huge Impact |
The Small Big presents a revolutionary take on social psychology that will impact both your professional and personal interactions. The chapters are written in an extremely reader friendly format. The book combines captivating discussion backed by serious research (much of which was performed by the authors themselves), resulting in a gripping and informative read. This is for anyone looking to make dramatic improvements in how they relate to themselves and the world.
Dorie Clark |
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| 227 |
Alexis |
like Yes! |
I am not the most well read when it comes to Influence and Social Psychology, but this book and Yes! make it much easier for me to visualize and apply the six principles of Influence. I have read Influence: Science and Practice three times over the years, and I have always wanted to apply Cialdinis principles into my life both professionally and at home. The Big Small, like Yes!, has given me real studies and examples that have/will make it easier for me to identify areas that can be improved in situations where others and myself need influence in order to obtain goals. Its been a few years now since I read Yes!, and I dont recall this being discussed in the book.On a side note, for anyone living in or around New York, you will enjoy (I believe) chapter four, which discusses the Broken Window Policing which has been in the news recently.
Alexis |
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| 228 |
IG |
A manual on increasing your persuasiveness |
I have to admit that I am biased and I read all of Dr. Cialdinis books - they are all excellent. The small BIG is no exception. It is an excellent book that gives practical advice on how to use ethically the psychology of persuasion in order to increase the likelihood of achieving specific objectives. The book does an excellent job in quoting specific research in behavioral psychology and explaining how human pre-dispositions can be applied to everyday situations.
IG |
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| 229 |
Jenny Schwartz |
Self-help and self-promo help |
The Small BIG: Small Changes that Spark Big Influence is a pretty good book on the topic of ethically persuading people to change their behaviour. Grounded in research and mixing discussion with examples, the book intrigued me enough that I jotted notes and my own ideas as I read. This is pretty rare these days for me, and a sign of how engaged I was.Running quickly through my notes.Changing peoples environment can change their minds. Context is important.Focus on similarities - shared identityYou can lock into other peoples commitments (and the implication I took from this was that when companies ask us to filling surveys, theyre not after feedback, but about the commitment we feel to the firm after weve committed our time via filling in the survey).A sense of owing your future self can motivate self-changeProcrastination - use short expiration datesA promise of potential (which has an arousing quality) outshines reality (this I hadnt expected)When an expert is uncertain, that intrigues us.We assume important people sit in the centre of a gatheringPower increases and our cortisol (stress hormone) levels decrease when we adopt open, expansive posture.Just ASKFocus people on the opportunity cost of not doing what you want them to do.And the notes go on.Shortish chapters, engaging style. I got a lot from this book.
Jenny Schwartz |
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| 230 |
Christian LeFer |
Robert Cialdini's "Influence" - A Must-Read for Non-Profit Fundraising & Anyone in Leadership |
Video Review:: Using The 'Weapons of Influence' - for Goodby Christian LeFer - I had heard about Robert Cialdini's definitive work, a book called 'Influence - The Psychology of Persuasion' referenced repeatedly by my favorite marketing gurus, including Eben Pagan, but had not picked it up until recently; I regret not having read the book sooner. During my career as a copywriter and non-profit fundraising professional for political candidates and causes, I had learned by reverse-engineering and applying the tactics of getting people to 'wake up' from what Eben Pagan calls an often 'sleepy, boring existence' of much of everyday modern life - and to take some kind of action - by voting, giving, or volunteering. I had learned the practice, but not the theories, of influence. This is like playing guitar by ear without learning to read music: a limiting, (and frankly, lazy), way of musicianship.Why 'Influence' is a must-read for Non-Profit Fundraising and all in LeadershipHoning a craft often requires going back and re-examining the fundamentals; getting 'back to school' as it were. As a consultant to charitable organizations and businesses who helps organizations in obtaining IRS tax-exempt status, non-profit fundraising, and implementing effective marketing systems, I have been carefully going back and re-visiting (or in this case, just visiting for the first time!) the classics on relationships, sales, marketing and human motivation. 'Influence' by Robert Cialdini is among my most valuable reads so far - read on to see why I call it a 'must read' for non-profit fundraising and business leadership - and even parenting!In the revised version of 'influence' Robert Cialdini weaves a compelling and utterly readable fabric of what he boils down to 'compliance' using analogy, anecdote and applied research. We learn why coercion doesn't work as well as commitment, how people form and ultimately force themselves to live up to a certain self-image - a self-image often directed or influenced by an outside person or interest who then uses that image to induce behaviors - and we also discover many other truths that many of us would rather not confront or believe about ourselves.The Moral Imperative of using Your 'Influence'What I like about the book, and Cialdini's treatment of the sometimes disconcerting subject matter, is that he acknowledges that these 'Weapons of Influence' are morality-neutral - they can be used for good or for evil. These six weapons, then, ultimately serve those who would use them. Being one who believes that I am fighting for good in this world (which I will admit, is often also the belief of madmen and used car salesmen), shouldn't I then learn about and wield these weapons as deftly as is possible? Certainly. And I hold scorn and pity for the one who sticks his head in the sand and refuses to learn these arts for the betterment of their fellow man.My biggest takeaway from this book is that, while we have all used the various weapons at times in our lives, I have a much better understanding of how they connect and reinforce each other. Cialdini uses the story of the Krishnasflower gift fundraising' model to demonstrate how the weapon Reciprocity works with that of Commitment/Consistency. When an expert says we're running out of some essential commodity, Authority is often powerfully coupled with Scarcity. Web platforms such as Facebook create an overwhelming elixer out of the remaining two two weapons, Social Proof and Liking. Whether you are involved with non-profit fundraising or simply as a traditional and foster parent, understanding these six human motivating values is invaluable, even indispensible.Conclusion: Influence by Robert Cialdini = Antidote for 'Sheeple' SyndromeThe final truth is that everyone from Mother Teresa to your dear old grandpa has an agenda, and has the need to get someone to do something, at some point. It may be in child rearing, in asking for help in a time of need, or in saving someone's life. The sooner any person understands the push and pull of using influence and it being used on them, the sooner they will lead a more rational, self-directed, and might I say more enlightened existence. Then, when the pitchman, the preacher, or the panhandler makes that momentous appeal in a way that will impact your wallet - or maybe even your very soul - you can go off into eternity having made the a more rational decision, and more likely for the right reasons.Perhaps no greater contribution has been made to awareness and enlightenment as it pertains to influence than Dr. Cialdini; I predict that my copy will become dog-eared, the pages yellowed as I pick it up again and again over the years, marveling over how my understanding of Influence has benefited me in non-profit fundraising, in business, in parenting, and in life.Christian is author of "7 Deadly Mistakes of Filing Your Non-Profit IRS Application - How to Avoid the Errors that Will Kill or Delay Your 501c3 Approval' and a consultant to business and non-profit leaders. Christian LeFer |
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| 231 |
Marsha Golzar |
A book best read when you're young but as an older person it shows just how you've been "handled" |
Coming from the "Boomer" generation I was trained to believe people until they've been "proven" to be wrong (liars). The downside is in everyday interactions there's never a quest to determine if the things the appliance sales person tells you are true; if the corporate mission are just pretty words for the annual report; or a value voiced by your religion is supported when the mute button is pressed. The reality brought to light from 2016 and beyond requires a pro-active population who have the tools to key in on the playbook. This book I hope will help me identify when I'm being manipulate while I pro-actively wait for facts which it appears maybe even slower to come out. There is no magic "truth" formula to implement given in the book but a method to begin identifying the path for which we are being lead. That alone is worth the read. Marsha Golzar |
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| 232 |
agnes o'keefe |
It is an important book to pass around with constructive information. |
It is a good reference book to carry around. agnes o'keefe |
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| 233 |
Karen Louise |
Great applied psychology research at everyone's fingertips |
A wonderfully accessible book. It brings together such disparate research findings and yet applies them so well to real life situations. Written by eminent researchers who are top of their field, the book has supreme credibility. I look forward to the next one. Karen Louise |
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| 234 |
ColoCustomer |
I just finished this and highly recommend it. It's basically a cookbook of a 40+ ... |
I just finished this and highly recommend it. It's basically a cookbook of a 40+ (they say 52 but some are more observations) little changes that can have a significant impact. And key to its usefulness, it's not the opinions of the authors, each is backed up by research. ColoCustomer |
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| 235 |
Octavio |
If you liked Cialdini\'s Influence, here are 50+ case studies to implement fast |
Today I went to a seminar in Chile from Dr. Cialdini about his bestseller book "Influence" with the six drivers.At the end I ask him about case studies to implement those 6 drives from Influece.And he told me of his new realise "The small big".So far my favorities are chapter 21 and 31, of course, it will vary according to your industry.If you liked the classic psychology of Cialdini\'s Influence, then you need to read this one. Octavio |
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| 236 |
Warren Buffett |
CEO Berkshire Hathaway |
“‘Influence’ is one of the best business books of all time.” |
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| 237 |
Gwyneth Paltrow |
Oscar-Winning Actress, CEO goop |
“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.” |
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| 238 |
Alex Hormozi |
Entrepreneur, investor |
“Influence’ is a must-read for entrepreneurship, sales, and marketing.” |
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| 239 |
Tobias Lutke |
Founder Shopify |
“‘Influence’ is a book that made me a billionaire.” |
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| 240 |
Tamsin Henderson |
Owner Copy Kooks |
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.” |
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| 241 |
Guy Kawasaki |
Silicon Valley Venture Capitalist |
“Cialdini® is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.” |
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| 242 |
Russel Brunson |
Bestselling Author & Founder of ClickFunnels |
"I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life - thank you!" |
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| 243 |
Rory Sutherland |
Vice Chairman Ogilvy & Mather |
“His work in codifying human behavior, has been priceless.” |
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| 244 |
Richard Thaler |
Professor of Behavioral Science & Economics Nobel Prize Winner |
“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.” |
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| 245 |
Tim Ferriss |
Lifestyle Expert and Bestselling Author |
“I would really encourage people to study books like ‘Influence,’ so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations…” |
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| 246 |
Gerry Allen |
Former Vice President IBM |
“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.” |
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| 247 |
Joe Polish |
Founder Genius Network |
The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately. |
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| 248 |
Charlie Munger |
Vice Chairman Berkshire Hathaway |
“Robert Cialdini has had a greater impact on my thinking than any other scientist.” |
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| 249 |
Chris Voss |
Wall Street Journal Best-Selling Author |
“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.” |
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| 250 |
Constance Dierickx |
The Decision Doctor |
“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.” |
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| 251 |
Naval Ravikant |
Entrepreneur and Angel Investor |
“‘Influence’: classic, classic book. Everybody should read it, memorize it, and understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity.” |
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| 252 |
Annie Duke |
Professional Poker Champion |
“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from.” |
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| 253 |
Barry Ritholtz |
Chairman and CIO Ritholtz Wealth Management |
“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.” |
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